SEO and AI search

What does technical SEO cover?

Technical SEO makes sure search engines can find, read and understand every page of a website. It covers the page title and description, a single clear H1, working internal links, a sitemap, language versions, structured data that describes the company and its services, and fast loading. Good content still decides rankings, but technical errors keep good content from being found.

Our SEO health check

The websites we build on Kirby CMS carry our own SEO plugin. In the editor it scores every page from 0 to 100: a page starts at 100 and loses points for each error, warning and notice. It checks, among other things:

• Titles and descriptions: missing, too short or too long, or the same text on another page.
• Links and headings: internal links to missing or unpublished pages, more than one H1, skipped heading levels.
• Content: thin pages, and pages not yet translated into a language of the site.
• Social sharing: missing or too small share images.
• Company data: missing name, phone, address or logo for the structured data, and a VAT number in the wrong format.

Editors see the score while they write, before a page is published.

Built in from the start

Every site gets a sitemap with all language versions, robots rules, canonical URLs, hreflang tags and a Schema.org graph for the organisation, its services and its pages. For AI assistants such as ChatGPT, Claude and Perplexity we publish an llms.txt file and a clean Markdown version of every page, and we notify search engines of changes through IndexNow.

Full site audits

For existing sites we run a full audit: every URL in the sitemap is crawled and checked, combined with Search Console data on indexing and search queries and PageSpeed measurements. You get a scored report and a prioritised action plan, from quick fixes to content work.

See how we build websites, or contact us for an audit of your site.